Yeah right - who would pay half a million dollars for a latte? Well, as it turns out....many of us.
Most of the folk I work with buy a coffee every day, sometimes two or three depending on the day's stress levels. Not only that, I see whole cross sections of folks walking around with coffees in hand - everyone from students to retirees. Oh, and there are also baby-chinos just to make sure kids are socialised into the coffee community from very young. Now, don't get me wrong because I love a coffee as much as the next person however when I do the math those coffees simply do not taste as good.
So, I did some math - here tiz:
$5 per day on coffee = $35 per week
$35 per week invested for 45 years of a person's working life would have returned (using a basic 7% return rate and assuming reinvestment of returns) a whopping $575,210.00
How does your latte taste now?
I'll leave ya'll to ponder it.
Take care and stay nice folks
P.S. Being a recovering consumer addict I can confidently and freely admit to you all that I would have spent this amount on daily habitual purchases just like coffee in my life time - easily...and most probably much more.